Analysis: the rapid expansion of Toyota ignored tragedy brewing traditional culture

Analysis: the rapid expansion of Toyota ignored tragedy brewing traditional culture

Sohu Auto News, Toyota, after the outbreak of the global recall, Toyota quickly overseas media analysis of events that rapidly expand the scale of But ignore the company’s traditional culture is the decline in Toyota quality has an important reason. The following is the specific content of this article:

    34 years ago, Honda senior administrators had hoped to learn from a subordinate population Toyota how to sell in a short time, and the expansion of production while ensuring high quality, but after a few years questions have been answered. In order to address potential security risks, Toyota decided to suspend selling model Corolla, Camry, etc. 8 car sales next week, Toyota will also stop at the North American auto plant material 5 production (the five plants responsible for the production models were recalled 8), Toyota models, the scale of the recall question set while the automobile industry history. The front car mats may be shedding, prevent the accelerator operation to cause the accident, while the accelerator pedal defects have caused traffic accidents resulting in several deaths.

    This incident shows that Toyota is proud of high quality is declining. The early 21st century, Toyota in the U.S. market with the Big Three Detroit auto industry, the competition was not, and also compete for Toyota in China and other emerging market competition is not an advantage, in this context, Toyota began a global scale large expansion within. Toyota in the process of expansion the company has abandoned the traditional culture: from the need of new employees hired in the new plant to produce new products, any of Toyota’s worldwide production of a new plant will start production of other plants have been or are in the car. The Toyota concept of guaranteed high quality, however, in 2006, Toyota Antonio, Texas, a city of the new full-size pickup factory began production of the new employees hired pickup. As a result, the Toyota Tundra pickup factory production problems because the throttle was recalled.

    When the “Wall Street Journal” reporter began to Toyota in 2006 and 2007 there were reports of vehicles quality defects, the Toyota administrators have expressed some anger that the reporter fuss. But the figures prove the quality of Toyota cars: In 2005, Toyota recalled 2.38 million in the United States have cars, or even slightly more than the Toyota that year in the United States car and truck sales volume. August 2009, Toyota once again recall 700,000 cars in China, according to recall the report, recalled the same supplier because both companies supply parts to a defect, because the driver’s side electric window master switch control module manufacturing process too much grease smear may lead to internal short circuit, causing switch heat, melt loss, the operation when catching flu, not the normal windows down, little part of the door trim panel will result in melting damage. China and Europe in this incident did not escape the Toyota, Toyota started the quality problem in the world. Consumers Union’s largest issue of “Consumer Reports” (ConsumerReports) on the quality rating of Ford Motor has now higher than Toyota. In 2009, Toyota losses of 40 billion U.S. dollars, nearly 60 years, first annual loss situation, the upcoming March 31, 2010 end of financial year Toyota is likely to repeat a loss, the production line suspension is bound to make Toyota’s profits worse .

    The question now is, Toyota will take measures to restore reputation. Considering Toyota has taken a series of measures to protect the safety of consumers, customers may (should) trust Toyota, however, since many are worried about their quality Toyota owners, Toyota’s brand loyalty started to decline. Another problem is that Toyota, how long it takes to solve the problem the accelerator pedal. For car manufacturers, the gas pedal a long standing problem of the last century produced the mid-80s Audi cars there had similar problems and lead to its U.S. vehicle sales Pujiang. However, there are reports that Toyota is, and CTS is actively fix the problem. Finally, Toyota is able to quickly identify the correct direction of the company, now led by Toyota, Akio Toyota’s new management team is actively thinking about this question is a good sign.

    Toyota has a huge financial and technical resources, and hybrid technology leader. Toyota has been aware of the harm caused by excessive expansion, and began to cut worldwide production capacity, for example, close a California assembly plant jointly with GM, and delayed implementation of the city in the United States Mississippi Tupelo (Tupelo) construction new plant projects. More importantly, Toyota urgent need to conduct business in countries around the globe tap a new generation of talented and reliable management team.

    Currently, Toyota is Japan’s largest carmaker, General Motors to keep the title of world’s largest car company for decades, Toyota last year in one fell swoop from the general location of the hands grabbed the difference is, GM has maintained for decades, and several Toyota months after the start to go wrong, perhaps, occupy the position of the world’s largest car company itself is not good.