Divo love overseas M & A experts thoroughly transform be running

Divo love overseas M & A experts thoroughly transform be running

“Divo Love” finally coming into fruition, Geely finally out of bride price money of 18 million. Press survey found that, in the minds of consumers, the biggest worry about than being made of a high-end cars in Europe, can remain in the quality of “sunshine.” Zhejiang University, School of Economics, Executive Vice President Comments on legal response said: Enterprise Merger still running.

Domestic consumers Volvo is focusing on quality

Volvo order to obtain the support of trade unions, Geely will keep Volvo in Sweden and Belgium, the existing plant. However, this provision does not mean lucky in the future will not build new plants in China. It was revealed that the address has been selected the new plant in Beijing, the factory will produce 300 thousand.

In addition, Volvo Geely assumed liabilities of 3.5 billion U.S. dollars. Auspicious

Car Group Chairman Li Shufu, this is not quite worried about, he said: “into the black in two years.”

Based on the above two points, four community voices of doubt: into the “Chinese car”, the Volvo brand image may suffer. In order to rapidly repay the debt, will be in the quality movement?

“Volvo Cars of users can be assured that the well-known Swedish luxury automobile brand will continue to maintain its security, high-quality,

Environmental protection And the core values of modern Scandinavian design. “Mr. Li has served in various occasions such clear up doubts.

Then, consumers will buy it it? Volvo to Hangzhou, a reporter visited the 4S shops, is testing the Mr. Zhan said: “Geely is a car started from the middle and low, by

Sell Amount of local enterprises to survive, while the Volvo is known for quality and safety of the global brand. Two different business philosophy is hard to say how the future quality. ”

“If the production line is still foreign, that is no problem. If the production line moved to China, I am concerned about the quality or the car will not be kind enough to imported products.” Mr. Zhan said.

Reporters found that many users are already posted online for comments: Geely version of the Volvo, you dare to buy it? Some Internet users Re: “auspicious way forward will encounter many difficulties, for example, how

Management Good Volvo? Volvo plant and the employees how to deal with the relationship? Volvo need to manage how much? These are the challenges before them the auspicious, the reality is always cruel than ideal. ”

Acquisition rumors a year Volvo was not fall down

From the acquisition rumors acquisitions successful four-play, exactly one year. During the Volvo was not hearsay impact, not fall up rather than searching an indisputable fact. Keli Shi Volvo China CEO, said: In 2009, Volvo-year growth rate of nearly 80% led the luxury automobile market.

“Volvo’s annual sales in the Hangzhou area of about 1,200.” 4S shops in Hangzhou, a statistical work of Mr. Dai told reporters that over the past year, with the acquisition of the warming event, Volvo’s sales are correspondingly. The first quarter of this year sales growth of 25% over last year. ”

However, talking about the future of Volvo, Mr. Dai is not without worries: “buy high-end cars have a certain vanity, Geely cars are known for low prices, consumers certainly do not want to be someone pointing to his own car said: ‘This is the Geely production’. ”

Zhejiang University School of Economics, Executive Vice President Jin-Chuan Shi it appears relatively optimistic, he said: In the short term, this acquisition has been bound to follow the line of the Volvo high impact, lucky to be able to endure. “Post-crisis era, developed countries will focus more on the new

Energy , Electronic The transformation of business and other emerging economies, the automobile, steel and other traditional industries of concern about the relatively weak, lucky to do is an undertaking of the work will be a good technology, research and development,

Marketing Together take over and upgrade domestic auto industry. ”

“Geely and Volvo wants to go further, it takes a long run-in period.” Jin-Chuan Shi also said the current two parties need to be resolved is the integration between the business layer, including business philosophy, business culture, management system, all aspects of governance institutions. “Like two completely different room to the formation of a family.”

Less success overseas M & What Future

Geely bought Volvo, is not the first acquisition of overseas Chinese enterprises were.

News from the Commerce Department showed

: China Overseas M & A boom in 2007 reached its highest point total 18.669 billion U.S. dollars acquisition. 2008, the U.S. subprime mortgage crisis, the Chinese market from a total of 66 cross-border M & A events, mergers and acquisitions amounted to 12.958 billion U.S. dollars. However, overseas markets have been more than a kind of uncertainty, China has acquired the will and strength of the enterprises are still waiting in the wings.

“Overseas Chinese enterprises to expand production scale through acquisitions, visibility has become a trend and direction. From the early acquisition of Pierre Cardin, the business went to Italy recently acquired temperature

Clothing Brand, the acquisition pace is accelerating. “Jin-Chuan Shi said.

But in the case of overseas acquisitions, is finally and truly believe that success is extremely rare. SAIC is owned SsangYong Motor Company employees as business continued to deteriorate resulting strike, causing labor conflicts; TCL Thomson of France after the merger, profit decline, the market has shrunk; Lenovo acquired IBM’s personal computer division after the sales decline in Europe , top down.

“Acquisition of enterprises must improve their strength, including the financing ability, while improving the management level, to minimize the gap with foreign companies. Finally, the need to understand foreign laws and regulations.” Comments on legal view.

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